Preamble
One of the joys of being a business consultant is using AI it lends itself to writing quick and dirty requirements in a structured way. I had an idea for a carry case for the new Apple Mac mini that turns it into a portable desktop. I am self-aware to know that this is not a new idea or people are thinking about this idea (See: Overcoming blind spots in innovation, when Your Breakthrough Idea Is Not So Unique). Carry cases and portable all in one PC’s have existed from year dot (See: the multiple Raspberry Pi cases or Google; DIY pelican case pc). Knowing this I wanted to use AI to iterate the from idea from thought to the initial starting point of the concept. There is a process any normal designer will follow (see process in appendices) but I am not a product designer. This is an illustration of a process of using AI for conceptualisation. It shows the pitfall and opportunities of using AI, that’s why product designers will research, sketch, ideate, use their subject knowledge of materials , perspective, experience, and expertise to create the visualisation of an idea to a stakeholder . The expected result from this exercise is to use AI to iterate the conceptualisation of an idea to enable an illustration of idea to a stakeholder. This is prior to refinement and development of a product.
Business Case
Accessing the Apple ecosystem can be expensive. Below are the starting prices for different types of Macs in the UK:
- iMac: Starts from £1300
- MacBook Pro: Starts from £1500
- MacBook Air: Starts from £1100
However, the Mac Mini starts from £600, making it a more accessible entry point to the Apple ecosystem. By using a well-designed carry case, a Mac Mini can be transformed into a portable hybrid system for a Desktop, enabling mobility without the cost of a MacBook. To create this hybrid system, the following additional components may be needed:
- Portable keyboard: Prices start at approximately £20.
- Portable screen: Prices start at approximately £90 .
Optional accessories:
- Portable external SSD prices start at £40 for 1tb.
- Portable power bank that can power a Mac Mini.
Expected outcome: I want to create a carry case for home user for £50 or cheaper. The idea is a cheap portable Desktop (not laptop) Mac for £800 or under.
Stakeholders
1. Everyday users: Anyone seeking a portable solution to convert their Apple Mac Mini into a hybrid portable desktop.
2. Specialized users: Professionals or hobbyists requiring a mobile workstation.
Requirements
Hardware Requirements
1. Mac Mini: Core computing device.
2. Portable lightweight keyboard: Consider keyboard with touchpad or provision for a small mouse.
3. Portable computer screen
4. Optional :
- Portable external SSD: Storage capacity as needed up to 4TB.
- Portable power bank: Must be capable of powering the Mac Mini or as needed.
Case Requirements
These are based on the common dimension of components (resize as needed):
Cover
Screen Support: Compartment in cover should accommodate a portable screen with maximum dimensions of 15 -17 inch portable screen :
- Width: 35 cm
- Length: 25 cm
- Height: 1 cm
- Screen Clips: Secure the screen and provide cable management for power outlets and ventilation.
- Hinge: Allow for a 180-degree maximum tilt; should be detachable for users who prefer a Mac Mini-only portable setup.
Base: Three main sections:
1. Keyboard Section:
– Compartment must fit a portable keyboard with maximum dimensions of:
- Width: 35 cm
- Length: 11 cm
- Height: 1.5 cm
- Storage: Cable storage area beneath the keyboard with a lid to support keyboard:
- Dimensions: Width: 35 cm, Length: 11 cm, Height: 2.5 cm
2. Mac Mini Section:
- Dedicated compartment for the Mac Mini:
- Minimum dimensions: Length: 13 cm, Width: 13 cm, Height: 4.5 cm
- Ventilation: Two external air vents to ensure proper cooling.
- Outlets: Provide access for:
- Power cable
- External SSD/Power bank
- Cover: Should be removable or hinged.
3. SSD/Power Bank/Storage Section:
- Storage compartment with minimum dimensions of:
- Length: 20 cm, Width: 22 cm, Height: 4.5 cm
- Outlets: Provide access for:
- Power cable
- Connection to Mac Mini
- Cover: Should be removable or hinged.
Additional Requirements
1. Material:
- Polycarbonate or another lightweight, strong material.
- Explore premium materials like carbon fibre or aluminium to enhance durability and aesthetics, particularly for users seeking a high-end design.
2. Maximum Case Size:
- Width: 35 cm, Length: 25 cm, Height: 5 cm
3. Lid Closure:
- The lid should close flush with the base.
4. Keyboard and Mouse:
- Should accommodate a keyboard with an integrated touchpad or provision for a small mouse.
- Consideration for wired or wireless connectivity.
5. Screen Resolution:
- User-defined based on preferences.
6. Adjustability:
- Include insets, clips, or sliders to support various screen and keyboard sizes.
7. Heat Management:
- Ensure effective heat dissipation and ventilation.
8. Screen Protection:
- Clips or holders to prevent the screen from touching the base when closed.
- Optional neoprene cushion inserts for additional protection.
9. Modularity and Expandability:
- Consider flexible sections or expandable compartments for future needs.
- Provide adaptable slots or connectors to accommodate newer ports, device sizes, or emerging technologies.
- Consider flexible sections or expandable compartments for future needs.
10. Ergonomic Features:
- Include adjustable viewing angles or height for the screen and keyboard to enhance usability. User might just want a carry case an will want the option to remove from case: screen, keyboard, Mac mini, accessories, or require outlet for additional screen.
11. Material:
- Polycarbonate or another lightweight, strong material.
- Explore premium materials like carbon fibre or aluminium to enhance durability and aesthetics, particularly for users seeking a high-end design.
Conceptualisation using AI
I asked Chat GPT to create conceptual images and performed an iteration of the idea and here is a summary of the results with prompts (Me) and results Chat GPT. With lessons learnt.
- Me: Can you create images for the carry case from the requirements attached ( I provided all the information above as a document).
Chat GPT: Here is the conceptual illustration for the portable Apple Mac Mini carry case. Let me know if any specific details need to be adjusted or refined!
Lesson learnt : Too many requirements. Screen missing, multiple compartments, other components and two keyboard!! and AI added rugged case as a requirement which was not listed.
- Me: Screen is missing update . (I provided a section of the requirements : Hardware and Case requirements in the prompt from above and nothing else).
Chat GPT: Here is the updated concept image for the carry case, now featuring an integrated screen in the lid, displaying a macOS desktop interface. Let me know if further adjustments are needed!
Lesson learnt : Requirements asked for a screen but AI has created the screen with added devices beside the screen. requires specificity
- Me: Can the screen fill the entire cover. Follow up prompt; can the base have three sections: keyboard, Mac mini, accessories
Chat GPT: Here is the updated concept image for the carry case, now featuring an integrated screen in the lid, displaying a macOS desktop interface. Second Here is the updated design with the base divided into three sections: one for the keyboard, one for the Mac Mini, and one for storage. Let me know if any further refinements are needed!
Lesson learnt: Asked Chat GPT for individual requirements for refinements. I split prompts into 2 but it still added a fourth compartment.
- Me: Can you recreate this using minimalist design cues for home use. Follow up prompt for the base can you move the keyboard to the front and other compartments behind.
Chat GPT: Here is the minimalist and modern concept for the portable carry case, tailored for home use. It emphasizes clean design cues, elegant materials, and smooth integration. Second Here is the redesigned concept with the keyboard moved to the front for accessibility and the other compartments (Mac Mini and storage) positioned behind it. Let me know if you’d like additional refinements!
Lesson learnt: Patience and managing expectations and learn to improve prompts ! I had to instruct the AI to reposition keyboard. Missed requirements: no cover for the Mac Mini , the screen is not protected if lid is closed. I expected two compartment one for Mac and another for SSD/Power Bank/Storage but created 3. AI added a handle; interesting!
Final Result: Used AI to iterate the visual conceptualisation of an idea to enable the communication of that idea to a stakeholder prior to green light, refinement and development of a product by adding dimensions. The purpose is presenting the documented business case and requirements with the illustration to initiate the conversation about an idea.
Lesson learnt: Need product design specific prompts ! I had to instruct the AI reduce compartments and introduce dimensions, it took 3 prompts. Notice the top right hand corner introduced other effects which I deleted. Missed requirements: no cover for the Mac Mini , the screen is not protected if lid is closed. Edit images before presentation. Proportions are wrong. AI error rate can be high.
Conclusion
Product idea\requirements perspective
This would make a cool Kickstarter project if it does not already exist. The Apple Mac Mini carry case offers an affordable way to unlock the potential of the Apple ecosystem while maintaining portability and convenience. By combining a Mac Mini with a lightweight, modular carry case, users can create a hybrid system that rivals the functionality of more expensive Apple products. This is a solution is for everyday users seeking mobility, as well as professionals needing a compact workstation. The case design requirements are important because it communicates features, which might not be represented by the illustration \ visualisation such as compartments for essential peripherals, adjustable ergonomic elements, and durable materials that ensure long-term usability. The idea I wanted to convey was a concept that bridges the gap between affordability and functionality, making the Apple Mac Mini a viable alternative to pricier options like MacBook Pro and iMac.
The use of AI perspective
From the exercise some observations the (list is not exhaustive):
- Find or use an AI client that has a specialised product development LLM.
- Try different AI models and use images and sketches to help the AI as part of the prompt if available .
- Make the prompts shorter , sequential, and specific ( Create a product design prompt methodology). Example using Microsoft Co-pilot with shorter prompts:
Me: Can you create an image for a Portable Apple Mac Mini Carry Case ( I used the section called business case above as my requirement) and after 4 prompts this was the result:
4. Ask the AI to consider novel approaches and materials: example Microsoft co-pilot created a soft case version above, Then I asked : Can you make it a polycarbonate case and after three prompts the result below (It has errors but its enough for the task of conveying a basic idea!):
5. Expect to make corrections and edit images it will not be perfect !!
6. Manage expectation of the stakeholder you present your concept and outline to, especially using when using AI remind the stakeholder(s) that this is an visualisation of an idea or concept (depending on circumstances can be underwhelming or if rendered excellently can lead to wrong expectations).
7. This was relatively fast for a non product designer : This was three hours work inclusive of writing this blog and posting. It was worth the journey. Note for an analyst, writing requirements documents and creating visual models is easy so I don’t have a comparative measure of time.
Next Steps for Development:
Note: If the reader wants to go further:
- Research, Design, Refinement and Prototyping: First find out what is out there, this cannot be a unique idea or thought . Refine the design using CAD and sketches . Build a physical prototype possibly using cardboard and 3d printing of components of the carry case to test functionality, durability, and heat dissipation.
- Material Testing: Test materials for cost, durability, and usability. Exploration of premium materials like carbon fibre or aluminium for high-end users and assess their cost-effectiveness should be a secondary consideration.
- User Feedback: Conduct user trials with target audiences (e.g., digital nomads, creatives, professionals) to refine the design.
- Mass Production: Streamline production techniques to create cost-efficient and scalable manufacturing.
- Marketing Strategy: Develop a campaign emphasizing the cost-saving benefits and versatility of the carry case.
Appendices
Conceptualisation and ideation
This lifecycle is one of many structured approaches to transforming an initial idea into a fully realized visual design. Creating a design idea visually involves several stages. Here is a look at the typical lifecycle of this process:
1. Research and Inspiration
– Identify Goals: Understand the purpose and goals of the design project.
– Gather Information: Collect relevant information about the subject matter, target audience, and existing designs.
– Inspiration: Look for inspiration in various sources like art, nature, history, and modern trends.
2. Brainstorming and Ideation
– Idea Generation: Use brainstorming techniques to generate a wide range of ideas. No idea is too wild at this stage.
– Sketches: Create rough sketches or doodles to visualize initial concepts.
3. Concept Development
– Refine Ideas: Narrow down the brainstormed ideas to the most promising ones.
– Mood Boards: Create mood boards to establish the visual direction, including colours, textures, and styles.
4. Drafting and Prototyping
– Detailed Sketches: Develop more detailed sketches or wireframes of the selected concepts.
– Mock-ups: Create mock-ups or prototypes using design software to give a more realistic representation of the design.
5. Review and Feedback
– Critique Session: Share the drafts with stakeholders or a review team to get constructive feedback.
– Iterate: Make revisions based on feedback to improve the design.
6. Finalization
– Polish Design: Refine the design details, ensuring all elements are cohesive and visually appealing.
– High-Fidelity Prototype: Create a high-fidelity version of the design, ready for presentation or production.
7. Presentation
– Showcase: Present the final design to stakeholders, explaining the concept, development process, and how it meets the project goals.
– Gather Feedback: Collect final feedback for any last-minute adjustments.
8. Implementation and Launch
– Production: If applicable, move the design into the production phase (e.g., print, digital launch).
– Launch: Roll out the final design to the public or intended audience.
9. Review and Reflection
– Post-Launch Analysis: Evaluate the success of the design by gathering feedback from the audience and measuring its impact.
– Document Learnings: Reflect on the design process and document key learnings for future projects.
